1. door Ernst-Jan Pfauth
  2. 16 november 2008

How the “nobody syndrome” costs us great bloggers

When I introduce people to the beautiful world of blogging by telling them about all the indirect advantages like the enrichment of your social life, they often share the same doubts. Most heard questions: “Who am I to start blogging about this subject?” They feel like they’re nobodies and absolutely not in the position to write about their passion or profession.

The feeling that they’ll never be an authority or expert, holds a lot of people back to start a digital publication. What a waste! ‘Cause you know what? It’s blogging itself that turns you into the authority you want to be.

That’s why I’ve chosen to write this post. Not just because I want to get the word out, also to have a better answer prepared when I try to convert someone to the church of blogging.

The “nobody syndrome” is a big obstacle for a lot of potential great bloggers out there. I think I only need two arguments to convince you that this mindset is absolute nonsense:

Don’t just consume, share

Just playing with the thought of starting a blog separates you from the nobodies. It means you have the ambition to become a conversation leader on your own publication. Someone who wants to tell stories, share experiences, and build a community.

There are thousands and thousands of marketeers, but the ones who share their best practices (either on- or offline) are the most well known. Look at Seth Godin. Or Paul Arden. At the time these marketeers started writing, they were just folks doing their job. There was only one major distinction: these guys had a need to share.

Be the authority you want to be

Every serious college freshman is an authority. Some critics might disagree, saying the kid just got started. I don’t buy that.

That freshman devotes a huge part of his life to a certain subject. He’s listening to lectures, reads the literature, and discusses theories with professors and fellow students. So yes, of course he knows more about his study than most people. If he shares this knowledge on a blog, for instance by translating theories to daily life examples, he becomes an expert. That’s exactly how I started Spotlight Effect in October 2006.

I’ve stolen the title of this second argument from Nalden, who was one of the speakers at BLOG08. Like a lot of guys from Amsterdam, he loves the urban lifestyle. Yet there’s one major difference between Nalden and his pals. He has been blogging about the concerts he visited, the clothes he wore, and the music that blasted through his speakers since he was fifteen. Now, 8 years later, this ubercool friend of mine makes a living out his extraordinary blog. Need I say more?