The New Yorker has just launched a clean and responsive site for their writings. Moreover, they’ve made their archive – dating back to 2007 – available and allow everyone to browse the site for free during this summer (there’ll be a paywall similar to The New York Times wall after that).
I enjoy browsing the new site, yet it strikes me as odd that the first article I read is basically still a paper article. In a review of the Jeff Koons retrospective in the Whitney, no photos or videos showcase the discussed works. Instead, I’ll have to trust the rather concise descriptions of the author.
On paper, this makes perfect sense. Online, it’s unacceptable.
And using photos is just the beginning. It would get even more exciting if The New Yorker would unlock their beautiful archive with links to older pieces about Koons, etcetera (because the story could be the platform)
For now, The New Yorker has only created a beautiful site for their paper writings (and, ok, their blogs, but those aren’t as heavily invested in as in the paper magazine). I certainly hope that their next step will be an exploration of the advantages of digital storytelling.