I’ll go back to hating ads tomorrow.
These writing tips from an ad firm date back to 1982, but are solid blogging advice.
Slim van Amazon: extra druk op uitgevers zetten om zo snel mogelijk ook een Kindle-versie uit te brengen door Kindle-gebruikers te vragen om hun stem. Zie onder de boekcover:
Pepijn Lanen werkt op kosten van een pizzaboer in klassieke karaokestijl aan zijn Van Kooten-en-de-Bie-legacy:
Great service! You could get several free nights, and the hotel probably makes some profit from the minibar, breakfast and other services.
Head to Business Insider, where they’re building a dauntless pageview machine -‘These Pictures May Give You Nightmares About Canada’s Oil Sands‘ – and sell advertorials packaged as journalistic pieces – ‘Here’s Why Peter Luger Is The Best Steakhouse In New York City’.
That’s the only route you can take as publisher, when giants like Facebook and Google are dominating the ads market with their incredible volumes.
Monday Note has a good piece on it, with, as always, numbers and examples.
I’ve found wisdom in a car ad.
The codes of NYC restaurants, will pay close attention to see if I can recognize them.
I love this: a book about a 24-hour bookstore glows in the dark. How ingenious.
I’m pretty sure that to people 50 or 100 years in the future, it will seem barbaric that people in our era waited till they had symptoms to be diagnosed with conditions like heart disease and cancer.
For example, in 2004 Bill Clinton found he was feeling short of breath. Doctors discovered that several of his arteries were over 90% blocked and 3 days later he had a quadruple bypass. It seems reasonable to assume Bill Clinton has the best medical care available. And yet even he had to wait till his arteries were over 90% blocked to learn that the number was over 90%.
I love it how new start-ups keep stretching the limits. All over the world, entrepreneurs keep challenging existing business models and structures.