Do you want to see the future of digital advertising?

Head to Business Insider, where they’re building a dauntless pageview machine -‘These Pictures May Give You Nightmares About Canada’s Oil Sands‘ – and sell advertorials packaged as journalistic pieces – ‘Here’s Why Peter Luger Is The Best Steakhouse In New York City’.

That’s the only route you can take as publisher, when giants like Facebook and Google are dominating the ads market with their incredible volumes.

Monday Note has a good piece on it, with, as always, numbers and examples.

Do you want to see the future of digital advertising?

Frighteningly ambitious startup ideas

I’m pretty sure that to people 50 or 100 years in the future, it will seem barbaric that people in our era waited till they had symptoms to be diagnosed with conditions like heart disease and cancer.

For example, in 2004 Bill Clinton found he was feeling short of breath. Doctors discovered that several of his arteries were over 90% blocked and 3 days later he had a quadruple bypass. It seems reasonable to assume Bill Clinton has the best medical care available. And yet even he had to wait till his arteries were over 90% blocked to learn that the number was over 90%.

Frighteningly ambitious startup ideas, like ongoing diagnosis, by Paul Graham.