Durable content

I was tired of doing posts that were obsolete three hours after I wrote them

says Brian Lam, of Gizmodo fame. After years of being the top dog in a hyped up gadget blogging world, he burned out, fled to Hawai, and came up with a new mission:

“I wanted [to write] evergreen content that didn’t have to be updated constantly in order to hunt traffic. I wanted to publish things that were useful.”

His new writing gig, The Wirecutter (a collection of must have tech), is now doing 50k a month, and he’s only just started.

Turns out not just the bloggers want more sustainable content, but readers just as well.

Author: Ernst-Jan Pfauth

Ernst-Jan Pfauth (1986) is the cofounder and CEO of The Correspondent, an ad-free journalism platform that has over 60,000 paying members. He lives in New York with his family.

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