I was tired of doing posts that were obsolete three hours after I wrote them
says Brian Lam, of Gizmodo fame. After years of being the top dog in a hyped up gadget blogging world, he burned out, fled to Hawai, and came up with a new mission:
“I wanted [to write] evergreen content that didn’t have to be updated constantly in order to hunt traffic. I wanted to publish things that were useful.”
His new writing gig, The Wirecutter (a collection of must have tech), is now doing 50k a month, and he’s only just started.
Turns out not just the bloggers want more sustainable content, but readers just as well.