De Correspondent consists out of two parts: the journalism company and the technology company.
(For those of you who don’t know us: we’re a Dutch journalism platform, raised a world record-breaking $1.7M with a crowdfunding campaign and now have 28,000 paying subscribers – €60p/y.)
The technology company and editor is called Respondens and at some point we hope to market this and use the revenue to further develop the technology for De Correspondent (with which it has an eternal and free licensing deal).
On this blog, I’ll publicly research our (often extremely well-funded and succesful) competitors. I’ll gather documentation about these companies, link to articles about them, probably write a couple of thoughts about their strengths and weaknesses. To see if there’s a chance that we can bring Respondens to the market.
Why do this in public?
Wildly succesful marketing author Seth Godin once said: “The act of writing is what moves things forward.” Writing about this research forces me to rephrase the incoherent thoughts in my mind into clear stories you should understand.
Moreover, by doing this publicly, I embrace the chance that some of you might point me to CMS’s I hadn’t seen yet or come up with better ideas about these competitors.
So here goes part 1. I’ll start with an obvious one. My blog has run on it since 2006 and when I was the digital editor of NRC Handelsblad, we used this service to build its news site nrc.nl: WordPress.