Do you want to see the future of digital advertising?

Head to Business Insider, where they’re building a dauntless pageview machine -‘These Pictures May Give You Nightmares About Canada’s Oil Sands‘ – and sell advertorials packaged as journalistic pieces – ‘Here’s Why Peter Luger Is The Best Steakhouse In New York City’.

That’s the only route you can take as publisher, when giants like Facebook and Google are dominating the ads market with their incredible volumes.

Monday Note has a good piece on it, with, as always, numbers and examples.

Do you want to see the future of digital advertising?

Published by Ernst-Jan Pfauth

Ernst Pfauth is co-founder and CEO of The Correspondent, a journalism platform for “unbreaking news” that successfully crowdfunded $2.6 million from 45,888 backers in November 2018 and will launch in mid-2019.

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